Martina Sartor
Innovation, AI and HCI
Over 15 years designing digital products from scratch and leading small teams. The last five focused on AI — working across the full journey from early concept to production, in companies ranging from early-stage startup to enterprise.
15+
years exp.
0→1
specialist
5+
ai focused
Selected Work
— Featured
·
scale ai
Qatar Museums —
AI Tour Platform
An AI-powered tourism experience for Qatar's public art and cultural sites — designed for one of Scale AI's flagship government clients.
10k+
users/month
×4
languages
0→1
full platform
CMS
delivered
Personalised AI Tours
·
Voice Audio
·
Art Specialist AI Chat
·
Map Navigation
·
Rewards System
·
Adaptive Recommendations
·
CMS
about
UX/UI, HCI and AI
across digital products
AI/ML UX
·
HCI
·
UX/UI
·
Design Systems
·
Figma
·
UK
I started in software development and graphic design, and moved into product design over time. Most of my work has been in startups and scale-ups as well as large corporate companies, covering everything from early research through to shipped product.
My recent work has mostly involved AI-powered platforms, specifically designing interfaces that make complex system accessible to the people using them. I've also mentored product design students for several years which has taught me a lot about leading junior designers and helping people grow in the role.
2025 — Present
Senior Product Designer
Scale AI
2024 — 2025
Lead Product Designer
BLKBOX.ai
2022 — 2024
Lead Product Designer
BrieflyAI
2019 — 2022
Lead Product Designer
XLS Nudge · GamCare · Niquitin
2018 — 2019
Senior Product Designer
HSBC Private Banking
2011 — 2018
Senior Product Designer
AXA · Capital One · Various Agencies/Clients
Capabilities
01
AI Product Design
End-to-end design for AI-powered platforms. Translating complex system behaviour into interfaces people can actually use and trust.
02
Design Systems
Building scalable component libraries and token-based systems. Useful for teams that want consistency without slowing down.
03
UX Research
Finding the right problem before designing the solution. User research, usability testing, and the entire user experience process.
04
0 → 1 Products
Taking products from brief to shippable experiences. Comfortable with ambiguity, and with the particular pressure of early-stage work.
Get in
touch
Linkedin ↗
Senior product design roles,
UK or remote.
Reach out if you'd like to know more.
hello@martinasartor.com