I started in software development and graphic design, and moved into product design over time. Most of my work has been in startups and scale-ups as well as large corporate companies, covering everything from early research through to shipped product.

My recent work has been AI-native products: a Webby-recognised AI tourism platform and a clinical AI system at Scale AI, Head of Design at BLKBOX.ai, and founding designer at Briefly, which reached 5,000 customers in its first year. My job is making complex systems legible to the people who use them, and I prototype in working code with AI-assisted development, so ideas get validated as real, interactive builds rather than static mockups.